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GSK

Unternehmen

GSK

https://jobs.gsk.com/en-gb/jobs/313383?lang=en-us&previousLocale=en-GB

Einsatzort

80539 München

Bayern

Deutschland

Ansprechpartner

Anna Rostankowska

+48588812993

anna.x.rostankowska@gsk.com

Intern (m/f/d) Marketing & Innovation Management Dr.BEST

Über uns

GSK Consumer Healthcare is one of the world's leading healthcare companies. Our goal is to use our health products to help more people around the world perform better, feel better, and live longer.

We can look back on more than 160 years of company history. Some of the world's most popular health brands are part of our company, including Sensodyne®, Voltaren®, Parodontax®, Otriven ® and Dr. BEST®. These brands are successful in over 100 countries around the world.

Thanks to scientific research, they meet our high quality standards and the actual wishes and needs of millions of people who choose our products every day in pharmacies, supermarkets and on the Internet.

Our goal is to further expand our globally growing FMCH (Fast Moving Consumer Healthcare) business. And we need your support.

Dr. BEST is one of the best-known German cult brands and a real "love brand" for our consumers due to its excellent ratings in quality perception, innovation and consumer loyalty. With strong and well-known brand assets such as the dentist Dr.BEST, the flex zone and the tomato, Dr. BEST has dominated the category of manual toothbrushes for decades with a market share of around 40%.

For our location in Munich we are looking for an intern (m/f/d) Marketing & Innovation Management Dr.BEST for a period of 6 months.


Anforderungen

  • Enrolled student (m/f/d) of economics, psychology, communication sciences or comparable (ideally with a focus on marketing or market research)
  • First practical experience in marketing / market research
  • Experienced handling of common Office programs (Excel advanced, PowerPoint)
  • Excellent communication skills and a high degree of initiative
  • Independent, ambitious, creative and team-oriented
  • Knowledge of German at native speaker level and fluent English skills


Aufgaben

  • Participation in a variety of different projects around the broad Dr. BEST innovation pipeline
  • Supporting innovation managers in the development of new product innovations, working with internal and external stakeholders in a cross-functional team
  • Creation, support and evaluation of quantitative and qualitative market research studies on brand new product concepts, market trends and consumer drivers
  • Investigation of market, consumer and product trends, derivation of in-depth recommendations on innovation projects and general brand strategies
  • Analyze and track key performance indicators and consumer information using tools such as Nielsen Answers or GfK Consumer Panel
  • Cooperation with creative agencies and research institutes for the development, optimization and testing of product concepts, designs and marketing claims
  • Participate in workshops and brainstorming sessions with the entire brand team to gain new ideas and strategies to revolutionize the toothbrush market


Praktikum im Bereich

Geschäftsführung, Vorstand

Spezialisierung

Geschäftsführung

Weitere Informationen

Beginn: As Soon as Possible.

Dauer: 6 Months

Vergütung: ---